idiom
|
meaning
|
example
|
Ahead of the pack
|
To be more
successful than the competition
|
If we want to stay
ahead of the pack, we’ll have to increase our marketing budget.
|
Back to square one
|
To start something
over again because a previous attempt failed
|
To make this
software finally work, we have to go back to square one.
|
Ballpark
number/figure
|
A very inexact
estimate
|
To give you a
ballpark figure, how much the border wall to Mexico is going to cost, I’d say
about 30 million dollars.
|
Big picture
|
Everything that is
involved with a particular situation
|
Working on all these
details, we have lost sight of the big picture.
|
By the book
|
To do things exactly
according to the rules or the law
|
We told our auditors
that we do everything by the book.
|
Corner the market
|
To dominate a
particular market
|
Amazon more or less
corners the online retailing market.
|
Cut-throat
|
Very intense,
aggressive, and merciless competition
|
Competition in the
food retailing business is cut-throat.
|
Easy come, easy go
|
Something gained easily
is also lost easily
|
I lost 500 Euros in
a poker game last night, but that’s life – easy come, easy go.
|
Game plan
|
A strategy or plan
for achieving success
|
What is our game
plan for dealing with our new competitor?
|
Get down to business
|
Stop making small
talk and start talking about serious business topics
|
Now that everyone’s
here, let’s get down to business and start with the presentation.
|
Get something off
the ground
|
To start something
(e.g. a project or a business)
|
Now that we have
finished the planning phase, we’re eager the get the project off the ground.
|
Go down the drain
|
Something is wasted
or lost
|
All our efforts in
entering this new market went down the drain.
|
Go the extra mile
|
To do more than what
people expect
|
To give our
customers the best shopping experience, we go the extra mile.
|
Hands are tied
|
Not being free to
behave in the way that you would like
|
I’d love to help
you, but my hands are tied.
|
In a nutshell
|
Using as few words
as possible
|
In a nutshell, we
will run out of cash in three months time.
|
In full swing
|
At a stage when the
level of activity is at its highest
|
Construction of our
new production site is in full swing now.
|
In the driver’s seat
|
To be in charge or
in control of a situation
|
Being
offered the position of managing director, I’ll soon be in the driver’s
seat.
|
Keep one’s eye on
the ball
|
To give something
one’s full attention and to not lose focus
|
We should not
diversify our product offering too much, but rather keep our eyes on the
ball.
|
Learn the ropes
|
Learn the basics of
something (e.g. a job)
|
I’m learning the
ropes in my new position.
|
Long shot
|
Something that has a
very low probability of happening
|
Winning the lottery
is a long shot.
|
No-brainer
|
Something that is
really obvious or easy
|
Making money working
for an investment bank is a no-brainer.
|
No strings attached
|
Something is given
without involving special demands or limits
|
They will let you
try the product for free with no strings attached.
|
Not going to fly
|
Something isn’t
expected to work out
|
This product is
definitely not going to fly.
|
On the same page
|
To be in agreement
about something
|
Let’s go over the
contract details once more to make sure we’re on the same page.
|
Out in the open
|
Something that is public
knowledge and not secret anymore
|
Our financials our
out in the open anyway.
|
Put all one’s eggs
in one basket
|
To rely on only one
thing to bring success
|
It’s not smart to
invest in American tech stocks only and put all one’s eggs in one basket.
|
Put the cart before
the horse
|
To do or think about
things in the wrong order
|
Trying to find an
investor without having a business plan is like putting the cart before the
horse.
|
Raise the bar
|
To set standards or
expectations higher
|
The iPhone raised
the bar for smartphone makers.
|
Red tape
|
Official rules and
processes that seem excessive and unnecessary
|
The new law is going
to create a lot of red tape.
|
Rock the boat
|
To do or say
something that will upset people or cause problems
|
Don’t rock the boat
until the negotiations are finished.
|
Safe bet
|
Something that is
certain to happen
|
It’s a safe bet that
computer processor speed will more than triple within the next 10 years.
|
Same boat
|
To be in the same
difficult situation as someone else
|
None of us has any money
left, so we’re all in the same boat.
|
See eye to eye
|
To agree with
somebody
|
My boss doesn’t see
eye to eye with me about our marketing campaign.
|
See something
through
|
To continue until
something is finished
|
I want to see this
project through before taking on another one.
|
Sever ties
|
To end a
relationship
|
We had to sever ties
with several suppliers due to poor product quality.
|
Shoot something down
|
To reject something
(e.g. an idea or a proposal)
|
You shouldn’t shoot
down your co-workers ideas during a brainstorming session.
|
Smooth sailing
|
A situation where
success is achieved without difficulties
|
Once our largest
competitor went out of business, it was smooth sailing.
|
Stand one’s ground
|
To not change one’s
opinion or position
|
They tried to cut my
travel budget, but I stood my ground.
|
Take the bull by the
horns
|
To directly confront
a difficult situation in a brave and determined way
|
My mid-level
managers constantly delayed projects, so I took the bull by the horns and
fired several of them.
|
Talk someone into
something
|
To convince someone
to do something
|
I was reluctant to
redesign our website, but my employees talked me into it.
|
Talk someone out of
something
|
To convince someone
not to do something
|
We wanted to take on
more debt, but our CFO talked us out of it.
|
The elephant in the
room
|
An obvious problem
or controversial issue that no one wants to discuss.
|
We should have
discussed our pending litigation, but no one wanted to talk about the
elephant in the room.
|
Think outside the
box
|
To think of
creative, unconventional solutions instead of common ones.
|
Our current approach
will get us nowhere. We have to think outside the box.
|
Time’s up
|
Time for something
or someone has ended.
|
I think his time’s
up as the CEO.
|
Touch base
|
To make contact with
someone.
|
I will touch base
with you later today.
|
Time’s up
|
Time for something
or someone has ended.
|
I think his time’s
up as the CEO.
|
Touch base
|
To make contact with
someone.
|
I will touch base
with you later today.
|
Twist someone’s arm
|
To convince someone
to do something that he or she does not want to do.
|
My boss thought the
budget was a little high, so I had to twist his arm to get him to agree to
it.
|
Up in the air
|
Something is
undecided or uncertain
|
Our international
expansion plan is still up in the air.
|
Uphill battle
|
Something that is
difficult to achieve because of obstacles and difficulties
|
Gaining market share
in this country will be an uphill battle due to tough competition.
|
Upper hand
|
To have more power
than anyone else and so have control
|
Due to my
experience, I had the upper had in the argument.
|
Word of mouth
|
Something is given
or done by people talking about something or telling people about something
|
Many local stores
rely on word of mouth to get new customers.
|