idiom |
meaning |
example |
Ahead of the pack |
To be more
successful than the competition |
If we want to stay
ahead of the pack, we’ll have to increase our marketing budget. |
Back to square one |
To start something
over again because a previous attempt failed |
To make this
software finally work, we have to go back to square one. |
Ballpark
number/figure |
A very inexact
estimate |
To give you a
ballpark figure, how much the border wall to Mexico is going to cost, I’d say
about 30 million dollars. |
Big picture |
Everything that is
involved with a particular situation |
Working on all these
details, we have lost sight of the big picture. |
By the book |
To do things exactly
according to the rules or the law |
We told our auditors
that we do everything by the book. |
Corner the market |
To dominate a
particular market |
Amazon more or less
corners the online retailing market. |
Cut-throat |
Very intense,
aggressive, and merciless competition |
Competition in the
food retailing business is cut-throat. |
Easy come, easy go |
Something gained easily
is also lost easily |
I lost 500 Euros in
a poker game last night, but that’s life – easy come, easy go. |
Game plan |
A strategy or plan
for achieving success |
What is our game
plan for dealing with our new competitor? |
Get down to business |
Stop making small
talk and start talking about serious business topics |
Now that everyone’s
here, let’s get down to business and start with the presentation. |
Get something off
the ground |
To start something
(e.g. a project or a business) |
Now that we have
finished the planning phase, we’re eager the get the project off the ground. |
Go down the drain |
Something is wasted
or lost |
All our efforts in
entering this new market went down the drain. |
Go the extra mile |
To do more than what
people expect |
To give our
customers the best shopping experience, we go the extra mile. |
Hands are tied |
Not being free to
behave in the way that you would like |
I’d love to help
you, but my hands are tied. |
In a nutshell |
Using as few words
as possible |
In a nutshell, we
will run out of cash in three months time. |
In full swing |
At a stage when the
level of activity is at its highest |
Construction of our
new production site is in full swing now. |
In the driver’s seat |
To be in charge or
in control of a situation |
Being
offered the position of managing director, I’ll soon be in the driver’s
seat. |
Keep one’s eye on
the ball |
To give something
one’s full attention and to not lose focus |
We should not
diversify our product offering too much, but rather keep our eyes on the
ball. |
Learn the ropes |
Learn the basics of
something (e.g. a job) |
I’m learning the
ropes in my new position. |
Long shot |
Something that has a
very low probability of happening |
Winning the lottery
is a long shot. |
No-brainer |
Something that is
really obvious or easy |
Making money working
for an investment bank is a no-brainer. |
No strings attached |
Something is given
without involving special demands or limits |
They will let you
try the product for free with no strings attached. |
Not going to fly |
Something isn’t
expected to work out |
This product is
definitely not going to fly. |
On the same page |
To be in agreement
about something |
Let’s go over the
contract details once more to make sure we’re on the same page. |
Out in the open |
Something that is public
knowledge and not secret anymore |
Our financials our
out in the open anyway. |
Put all one’s eggs
in one basket |
To rely on only one
thing to bring success |
It’s not smart to
invest in American tech stocks only and put all one’s eggs in one basket. |
Put the cart before
the horse |
To do or think about
things in the wrong order |
Trying to find an
investor without having a business plan is like putting the cart before the
horse. |
Raise the bar |
To set standards or
expectations higher |
The iPhone raised
the bar for smartphone makers. |
Red tape |
Official rules and
processes that seem excessive and unnecessary |
The new law is going
to create a lot of red tape. |
Rock the boat |
To do or say
something that will upset people or cause problems |
Don’t rock the boat
until the negotiations are finished. |
Safe bet |
Something that is
certain to happen |
It’s a safe bet that
computer processor speed will more than triple within the next 10 years. |
Same boat |
To be in the same
difficult situation as someone else |
None of us has any money
left, so we’re all in the same boat. |
See eye to eye |
To agree with
somebody |
My boss doesn’t see
eye to eye with me about our marketing campaign. |
See something
through |
To continue until
something is finished |
I want to see this
project through before taking on another one. |
Sever ties |
To end a
relationship |
We had to sever ties
with several suppliers due to poor product quality. |
Shoot something down |
To reject something
(e.g. an idea or a proposal) |
You shouldn’t shoot
down your co-workers ideas during a brainstorming session. |
Smooth sailing |
A situation where
success is achieved without difficulties |
Once our largest
competitor went out of business, it was smooth sailing. |
Stand one’s ground |
To not change one’s
opinion or position |
They tried to cut my
travel budget, but I stood my ground. |
Take the bull by the
horns |
To directly confront
a difficult situation in a brave and determined way |
My mid-level
managers constantly delayed projects, so I took the bull by the horns and
fired several of them. |
Talk someone into
something |
To convince someone
to do something |
I was reluctant to
redesign our website, but my employees talked me into it. |
Talk someone out of
something |
To convince someone
not to do something |
We wanted to take on
more debt, but our CFO talked us out of it. |
The elephant in the
room |
An obvious problem
or controversial issue that no one wants to discuss. |
We should have
discussed our pending litigation, but no one wanted to talk about the
elephant in the room. |
Think outside the
box |
To think of
creative, unconventional solutions instead of common ones. |
Our current approach
will get us nowhere. We have to think outside the box. |
Time’s up |
Time for something
or someone has ended. |
I think his time’s
up as the CEO. |
Touch base |
To make contact with
someone. |
I will touch base
with you later today. |
Time’s up |
Time for something
or someone has ended. |
I think his time’s
up as the CEO. |
Touch base |
To make contact with
someone. |
I will touch base
with you later today. |
Twist someone’s arm |
To convince someone
to do something that he or she does not want to do. |
My boss thought the
budget was a little high, so I had to twist his arm to get him to agree to
it. |
Up in the air |
Something is
undecided or uncertain |
Our international
expansion plan is still up in the air. |
Uphill battle |
Something that is
difficult to achieve because of obstacles and difficulties |
Gaining market share
in this country will be an uphill battle due to tough competition. |
Upper hand |
To have more power
than anyone else and so have control |
Due to my
experience, I had the upper had in the argument. |
Word of mouth |
Something is given
or done by people talking about something or telling people about something |
Many local stores
rely on word of mouth to get new customers. |
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